Overview

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client

The National Wildlife Federation

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services

Art Director, Branding, Report Design, Illustration, Social Media, Web Design, Web Development

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role

Art Director
Senior Designer

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During my time at openbox9, I led design for the National Wildlife Federation, America’s largest and most trusted conservation organization, helping evolve their brand during a period of rapid growth and transformation.

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Insight

With countless programs, partners, and campaigns, the NWF needed a unified visual identity that could stretch across digital, print, and environmental design—while still connecting emotionally with audiences ranging from policymakers to schoolchildren.

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Opportunity

As Art Director, I led a multi-disciplinary team that helped bring consistency and clarity to NWF’s public presence. From microsites and blog redesigns to physical signage, social campaigns, fundraising materials, and more than a dozen annual reports, our work brought their brand to life across every touchpoint. We adapted the creative strategy year over year to meet shifting goals, helping NWF communicate its mission with greater reach, relevance, and resonance.