Overview
client
Folger Shakespeare Library
services
illustration, Branding, Print Advertising, Social Media
role
Art Director
Senior Designer
When my former workplace, the Folger Shakespeare Library, began searching for a new agency partner, I helped bring them onboard as a client—leveraging my existing relationship and deep knowledge of their mission. As Art Director, I led the creative direction across a landmark season that redefined their visual voice, delivering standout campaigns and a fresh brand approach that helped drive record audience engagement.
Insight
An ambitious season of theater deserves bold, unforgettable storytelling.
Opportunity
With a passion for Shakespeare and a sharp eye for campaign design, I led the full creative process—from client relationships to execution. I designed two of the season’s three custom illustrations, developed expressive typographic treatments, and oversaw the visual rollout across print, digital, and social channels. From 6-foot goalpost banners to complex social media campaigns, the work pushed the brand forward—bridging legacy with contemporary energy and helping the Folger connect with a broader, younger audience.
Our work began with an exploration of multiple design pathways, each offering a uniquely new riff on the upcoming season.
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Beyond the initial illustrations, we also found ways to interpret press photography of shows and make them suitable for a wide range of digital ads.
