Overview
client
The University of Texas at Austin
services
Web Design, Branding, Strategy, Web Development
role
Art Director
Senior Designer
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The University of Texas needed a visual system bold enough to represent its innovation hub — and flexible enough to evolve with them. I built a dynamic identity anchored in clarity, contrast, and a sense of forward motion.
Insight
The technology of the future needs a platform for tomorrow –not yesterday.
Opportunity
As Art Director, I led our team in creating multiple concepts for Discovery to Impact's new website home, as well as a full brand refresh. I also designed and prototyped the chosen visual style, then helped guide our team into producing a suite of social assets to help the Discovery to Impact brand grow for years to come. Our team also concepted and art directed a full scale, onsite video and photo shoot to convey Discovery to Impact's message to the world. Ultimately, we designed and built the new site entirely in Webflow, allowing us to move efficiently to meet the client's needs.
"This was the best meeting of my week. The concepts you shared — this is why I called y'all!"
- Meredith Pruitt, Associate Vice President for Communications and Engagement,
University of Texas at Austin
