Overview
client
DC SCORES
services
Web Design, Branding, Illustration, Strategy, Web Development
role
Art Director
Senior Designer
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DC SCORES gives kids across the city a voice—on the field, on stage, and in their communities. But their digital presence didn’t match the power of their mission. I led a full brand and web redesign that brought their story to life and equipped their team for the next chapter.
Insight
Their old site failed to capture the scale, heart, or complexity of their work—and made it harder to engage donors, families, and partners.
Opportunity
As part of their 20th anniversary and ahead of the 2026 World Cup, I led the redesign from strategy through launch—partnering with developers, managing internal stakeholders, and shaping a visual identity that reflects the joy, pride, and grassroots power of DC SCORES. The result is a bold, flexible site that finally matches the organization's real-world impact.
The existing DC SCORES brand wasn’t bringing the joy their students felt in participating, so we evolved their existing brand system to incorporate new elements, like collage and refined accent colors, while staying true to the established tenets of their current brand.
“We finally have a digital home that feels like DC SCORES, a place where people can engage with our story, be inspired, and get involved in our work.”
- Mairead MacRae, Senior Director of Communications, DC SCORES
