Microsoft

Artemis Ward’s work with Microsoft has spanned the past decade, helping them articulate their commitment to sustainability organization-wide.

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Insight

Microsoft knows its employees care about sustainability – but they didn't have a sense of their own company's role in making an impact.

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Opportunity

We rebranded Microsoft's internal sustainability campaigns under one umbrella called It's in Our Nature. In my role as Senior Art Director, I helped ensure brand consistency and design excellence across a wide range of outputs including: complex video productions, onsite photo shoots, high quality editorial reports, and thousands of social collateral for Microsoft’s internal messaging platform, all stressing the importance of sustainability on a global scale.

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Our work spanned digital signage, physical workplace messaging, internal social media content, long-form editorial, and strategic frameworks that brought clarity to complex environmental goals. From yearly Earth Month campaigns to Zero Waste initiatives, we helped Microsoft build a culture of sustainability from the ground up.

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A recent highlight was our designed report on Microsoft’s innovative All Electric Kitchens. You can view the full report here.
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branding, strategy, social design,
art direction, photo shoots
Client: microsoft

All-Electric Dining White Paper

As a global technology leader, Microsoft engineers solutions that raise the bar for sustainability, a massive all-electric kitchen at its Puget Sound HQ for example. Capable of serving 1,000+ meals per day with all the flavor but almost none of the carbon that gas kitchens produce, the new facility offered lessons — and stories — worth sharing. We helped get the word out by conceiving, writing, and designing a magazine-style report that offers the roadmap to gas-free facilities for commercial kitchens around the world, as well as contributing to a broader social campaign.

Explore more work