Microsoft

Artemis Ward’s work with Microsoft has spanned the past decade, helping them articulate their commitment to sustainability organization-wide.

Insight

Microsoft knows its employees care about sustainability – but they didn't have a sense of their own company's role in making an impact.

Opportunity

We rebranded Microsoft's internal sustainability campaigns under one umbrella called It's in Our Nature. In my role as Senior Art Director, I helped ensure brand consistency and design excellence across a wide range of outputs including: complex video productions, onsite photo shoots, high quality editorial reports, and thousands of social collateral for Microsoft’s internal messaging platform, all stressing the importance of sustainability on a global scale.

Our work spanned digital signage, physical workplace messaging, internal social media content, long-form editorial, and strategic frameworks that brought clarity to complex environmental goals. From yearly Earth Month campaigns to Zero Waste initiatives, we helped Microsoft build a culture of sustainability from the ground up.

A recent highlight was our designed report on Microsoft’s innovative All Electric Kitchens. You can view the full report here.

branding, strategy, social design,
art direction, photo shoots
Client: microsoft

All-Electric Dining White Paper

As a global technology leader, Microsoft engineers solutions that raise the bar for sustainability, a massive all-electric kitchen at its Puget Sound HQ for example. Capable of serving 1,000+ meals per day with all the flavor but almost none of the carbon that gas kitchens produce, the new facility offered lessons — and stories — worth sharing. We helped get the word out by conceiving, writing, and designing a magazine-style report that offers the roadmap to gas-free facilities for commercial kitchens around the world, as well as contributing to a broader social campaign.

Explore more work